“Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing.

Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness.

Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the perspectives of behavioral psychology, social psychology, psychometrics, cognitive science, artificial intelligence, philosophy, aesthetics, history, economics, design research, business, and management, among others. The studies have covered everyday creativity, exceptional creativity and even artificial creativity. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity.” Wikipedia, 2010

The Kids encourage creative people (that’s you!) from all over the world to share a little piece of themselves in photographic form. It’s super quick to do and the results are awesome! It doesn’t matter what camera you use, so come on, show the kids how it’s done!

To get involved, please email frankie@thedesignkids.com.au

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